How Colour Psychology Can Help Your Business

Every business begins with a desire to succeed. But it can be challenging at the best of times, let alone when there is so much economic uncertainty in the market. That’s why you need to utilise all the different tools at your disposal.

One tool you may not have considered before is the psychology of colour and the subtle impact it has on us as humans. While not a perfect science, you can use colours in your business – whether it’s an office, a retail store or a dental practice – to influence the way people feel and behave in small ways that could drive you forward.

Who is colour psychology for?

It should go without saying that colour psychology is useful for changing the mood and emotion for both your staff as well as guests and customers. You can achieve different results because different colours have various attributes that can be harnessed. Think about the purpose of the space you’re applying colour to and what goal you have in mind.

Let’s take a look at the variety of emotions and sentiments you can get through just a little injection of colour.

What do different colours represent?

Red – Such a deep and vibrant primary colour is associated with excitement and a sense of urgency. Using reds in moderation in a retail setting could help to improve sales as well as the energy levels of your team.

Blue – Another powerful primary colour at your disposal is blue. It’s associated with improving confidence and productivity, and that can be applied to both staff in an office or for your consumers. If you’re looking to inspire trust, blue is the way to go.

Yellow – The third of the primary colours, yellow is a sunny colour that promotes a feeling of creativity and optimism within people. Using this colour for any business where you need high creative spirits might just help you to reach your goal.

Green – Often closely associated with nature, the colour green has a peaceful and calming effect on our brains. It can also be a good way to create an atmosphere where people feel alert and decisive, something useful for offices where meetings might take place or professional medical settings where you want waiting patients to feel at ease.

White – We often see white as a symbol of purity, and this is similar to the psychological effect it has. It creates a sense of open space, with a clean and modern feeling, which is why it’s so widely used in both homes and businesses. This is a great colour for any minimalist store setting or in medical waiting rooms to present a fresh and clean feeling.

Black – People might think of black as an overwhelming colour when it dominates the room, but in moderation it can provide a feeling of control and intellect. It’s a great option if you want clients and guests to feel like they’re in good hands.

Purple – There is a reason that people associate purple with the royal family, and that’s because it gives the impression of luxury and wisdom. This is ideal if you have a luxury brand and you want to create a sense of exclusivity and loyalty. 

Orange – Another bright and positive colour, orange helps to boost enthusiasm and confidence, which makes it a great colour choice for a gym or any studio where exercise will be taking place. Alternatively, you may simply want it in your office to create a friendly atmosphere where everyone is geared towards success.

How to use colour psychology for your business

Colour psychology can be easily applied through the colour you choose for blinds in your business. It can be large or small depending on your windows, but it’s an easy way to adopt this principle.

Adding even a touch of colour to try and promote the right atmosphere and feeling you want will not only help to focus your colour scheme in general, but shows a level of pride in your business. From showing staff you care about the environment they work in, to presenting a welcoming and clean store for your customers, your choice of blinds can really add to your success.

At Solo Blinds, we have a wide variety of blind colours to help you achieve the look and feel you want for your business. From offices and warehouses to a dental surgery or hospital ward, our blinds are available in a range of styles to suit your needs. We offer free site visits and quotations, along with free fitting from our fully trained commercial team.

Wherever you are in the North East – including Cramlington, Ashington, Morpeth, Blyth or the surrounding areas – contact us today and we’ll be happy to advise and assist your business.